34 North Consulting designs custom applications, automations, and data systems around the way your business actually works.
Most clients call when off-the-shelf software almost fits, but not quite.
If two or more of these sound familiar, the problem usually isn’t your team. It’s that no one ever built a system around the way your business actually runs.
Every engagement starts with the business problem. The technology (including AI where it genuinely helps) is chosen to fit the solution, never the other way around.
From modern business websites and Shopify stores to customer portals, searchable platforms, and internal tools.
Repetitive work handled by the system, reliably, every time.
Numbers you can actually act on, delivered on schedule.
Projects range from modern websites and Shopify stores to internal tools, automations, reporting systems, and custom applications.
A mix of operational systems and products we build and operate ourselves: the strongest proof that our work holds up in the real world.
Problem: reporting depended on one fragile, manually assembled spreadsheet.
An automated pipeline that consolidates source data and delivers consistent, scheduled reports without manual assembly.
Interactive demo available
Problem: music theory is hard to navigate on a guitar neck.
A guitar application that maps chords, scales, lead concepts, fretboard positions, and arrangement guidance into a visual system players can actually use.
Case study in development
Problem: families struggle to manage technology and network safety at home.
A family technology platform, including customer support and technical guidance systems designed, built, and operated in-house.
Case study in development
Problem: a focused enthusiast audience is underserved by scattered and inconsistent information.
A specialized content and affiliate-driven digital property built around structured, searchable publishing: content architecture, search structure, affiliate systems, and a repeatable publishing workflow developed as a long-term digital property.
Case study in development
Interface compositions are representative mock-ups. They will be replaced with real product screenshots as assets are prepared. No invented data is shown.
Projects start with the business process, not with choosing a software stack.
What’s going wrong, who it affects, what it costs.
How the work really happens, including the workarounds.
The narrowest system that removes the friction.
Built in the open, tested against real work.
Ship it, watch it run, refine as the business changes.
34 North combines hands-on technical building with real experience in sales operations, reporting, e-commerce, account management, marketing, analytics, and process improvement.
That means projects begin with understanding how the business works, not with choosing a software stack. Clients work directly with the person responsible for understanding and building the solution. Specialized help is brought in deliberately when the project requires it.
AI is a tool we use inside solutions, for document processing, internal assistants, and automation that would have been impractical a few years ago. It is not the brand, and it is never the answer to a question we have not understood yet.
Short, useful writing for business owners and operators, not thought-leadership filler.
Most businesses depend on at least one spreadsheet that only one person truly understands. This covers how to recognize when that dependency has become a liability and what addressing it actually looks like.
Coming soonOff-the-shelf software works until the business grows around it. This covers the specific friction points that indicate a process has outgrown its tools and what the realistic options are.
Coming soonAutomated reporting gets pitched as a transformation. In practice it is a pipeline that replaces a manual assembly process with a scheduled one. This covers what that actually involves and when it is worth doing.
Coming soonDescribe what is happening today, where the friction is, and what a better outcome would look like. We’ll tell you honestly whether a custom system is the right answer.